ONLY AUDITED MAG RESIGNS FROM PROCESS

Logistics Manager, the only magazine in Thailand with a globally recognized independent circulation audit, has applied to resign from the process.
Information from the BPA website shows the magazine, which has what's called a controlled free distribution to those in the logistics industry, shows the last audit happening in June last year when 5,289 copies of the magazine were being distributed. A 'resignation pending' note is now attached to the information about this magazine.
This news means Thailand will not have a single magazine with either a BPA or ABC circulation audit. One magazine produced in the Kingdom - Instore Magazine - does have an audit but its distribution is entirely in the United States.
I've blogged often about the benefits of auditing and how I planned for my magazine to undergo circulation auditing. The truth is that it's hard, not least because of the lack of a suitable and auditable paper trail throughout the whole printing, distribution and sales process. An auditor needs to be able to track the entire process on paper and in many cases that's almost impossible.
Some magazines and newspapers have opted for a certified print run statement which is produced by an accountant and confirms the number of copies printed. I personally think, from an advertisers perspective, those statements are worthless.