Saturday, February 28, 2009

PROFITS DOWN AT POST PUBLISHING

Annual results from Post Publishing Public Company Limited (POST) released to the Stock Exchange in Thailand yesterday evening showed a year-on-year drop in consolidated net profits - from 37 million baht in 2007 to 13.2 million baht last year.
Post Publishing is the publisher of The Bangkok Post and Post Today, while its subsidiary Post International Media publishes Thai language licensed editions of magazines such as Elle, Marie Claire and Cleo.
The company attributes the decrease to allowances for loans and investments. With those allowances the company's operating profits showed a slight increase.
More information can be found
here.

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BANGKOK POST: NOT THE FULL STORY

Regular reader "David" has highlighted a case where The Bangkok Post has made some significant edits to a wire service story. The original story from the AFP news agency is here and The Bangkok Post version of that same story appears here.
The entire eighth paragraph (beginning "Mr. Jatuporn ..") in the Post story doesn't appear anywhere in the original. Five further paragraphs including quotes from Foreign Minister Kasit also fail to appear in the Post version, as do the final four paragraphs of the AFP story that deal with the possible return of former PM Thaksin with quotes from current PM Abhisit.
I spoke to the bureau chief of a Bangkok-based international news agency for his views about the amount of editing that's permitted in agency stories. He told me the general rule is that a small amount of editing for clarity and length is allowed, but no additions or deletions can be made that significantly alter the original story.
The Bangkok Post cannot argue this story was edited for length as it was published online. The edits they have made, in my view, did not need to happen. So why did they?

ADD: The missing link to the original AFP story has now been added. Please accept my apologies.

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Friday, February 27, 2009

WAS AIRLINE RIGHT TO LAUNCH ATTACK ON 'IDIOT' BLOGGER?

Irish blogger Jason Doyle could never have predicted his short post seven days ago about a technical glitch on an airline's website would result in media coverage around the world including CNN, The Economist, The Daily Telegraph and The Times.

His post highlighted a programming error on the website of low cost carrier Ryanair where he claimed it was potentially possible to bypass payment of credit card fees. As a freelance web developer he probably felt entitled to comment on his discovery.

Now he's probably wishing he hadn't bothered.

Within hours comments were left purporting to be from Ryanair staff saying: "You're an idiot and a liar!!" Other comments, also claiming to be from the company's staff, said: "… don't post bollocks" and suggested the author has a "pathetic life". Those comments were subsequently traced back to IP addresses belonging to the company.

Interestingly those posters also admit what Jason discovered was known to them, but denied it would have enabled him to obtain free flights or bypass charges.

The airline's official response to what happened reads: "Ryanair can confirm that a Ryanair staff member did engage in a blog discussion. It is Ryanair policy not to waste time and energy corresponding with idiot bloggers and Ryanair can confirm that it won't be happening again. Lunatic bloggers can have the blog sphere all to themselves as our people are far too busy driving down the cost of air travel."


And here lies a big difference between the traditional media and blogs. A newspaper or magazine would not have published such a story without comment from the airline.

I am not justifying Ryanair's response in any way. From a PR perspective this has to be a disaster, and it shows how little they value the opinions of bloggers - their customers.

Should Jason had contacted Ryanair prior to publishing, as he would have been obliged to do if he were a professional journalist? Arguably, yes, but Ryanair were subsequently given the opportunity to respond in both the comments section and again in an official company statement.

I've personally responded to blogs and comments where my publications or company have been discussed, and comments made that purport to be fact but that are incorrect. One was (not too politely) questioning the quality of the translations in my magazine. I replied, saying that I take great pride in the work we produce and would investigate any evidence that was presented of specific examples of incorrect translations. None was ever forthcoming.

The fact is that even when given the chance, the vast majority of companies wouldn't even bother giving official comment to a blogger. I know that all too well from my own experiences in recent months, but at least I have given them an opportunity.

There are stories I'm working on now that have to be 100 per cent correct or they will create a risk of causing problems to those concerned. Here's an example. I've noticed at least five high profile magazines in Thailand that have not appeared in January. The chances are they have stopped publishing, but if it's just a distribution issue or even a sell-out then my saying they have stopped in a blog post will cause damage to their brand.

In this example I have to be totally correct with what I post, but so far just one of the magazines concerned has bothered to reply to my emails. I don’t think this is a Thai issue; I think it's the same in many parts of the world.

And I don't think any blogger would publish something they know to be incorrect, but what happens when that post is factually wrong? Is the offended party entitled to defend themselves, and how far should they go?

Ryanair created the proverbial mountain from Jason's original molehill of a post. A short "Thanks for pointing this out, we'll get on to fixing it now" would have stopped the subsequent frenzy before it had even began. Now they seem intent on labeling all bloggers as "lunatics" and "idiots".

Do you think bloggers should give companies the opportunity to respond before publishing? Was Ryanair’s staff right to defend their company in the comments section of the blog? Is Ryanair’s official response typical of how most companies view bloggers? Have your say now.

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Thursday, February 26, 2009

OLD NEWS JUST DOESN'T SELL

Subscribers to The Economist in Thailand are not getting their copies until five or six days after that same edition appears in the shop.
In an email a spokesperson told me: "We regret to inform you that since the recent political events in Thailand, deliveries for The Economist are now being handled by Singapore Post, hence the delivery days. Subscribers will only receive their copies on the following Wednesday/Thursday." An apology for any inconvenience was also offered.
Although Singapore Post is quoted as being the distributor the final copies are handled in Bangkok by a logistics company. It seems there is a delay getting these copies into the country and another delay getting them out to their subscribers.
I recently took out a trial subscription to The Economist for the first time. Most weeks I get a copy and it made sense. I thought the late delivery was a one-off but this confirmation that it's going to be a regular event will ensure I cancel my subscription. I'm certain I will not be alone with these views.

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I'M GOING TO JAPAN, APPARENTLY ?

I've just had a weird text message from TrueMove, my telephone provider.
"Before you travel to Japan please contact TrueMove shop @ Suvarnabhumi Airport to ensure smooth communication while you travel. Bon voyage."
Do they know something I don't? This seems worryingly specific, and for the record I have no pending plans to visit Japan.

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A WEEK WITHOUT NEWSPAPER WEBSITES

That's what is being suggested by U.S. blogger TJ Sullivan in an attempt to highlight the plight of newspapers. His suggestion is that all U.S. newspapers pull the plug on their free websites for one week in July.
It might seem radical to some but Sullivan explains: "It's time to admit that, regardless of how many readers may be clicking through newspaper content for free on the Internet, newspapers don't matter to those readers ... there's no compelling reason for them to stop and think about what would happen if the newspapers providing all that news ceased to exist. A move like this puts the crisis where it ought to be, front and center at the top of every newscast. It makes it impossible for anyone to deny where the majority of news content comes from, and why it matters."
I agree with Sullivan. While Sullivan's piece is aimed at the American market a week without access to news websites would force some people to buy the newspaper (or magazines). At the very least it would raise awareness of the precarious state of the print media industry.
Sullivan adds: "Not that there's anything wrong with public affairs blogs, aggregate news sites, or any other online entity that makes use of newspaper reports. The point of pulling the plug for one week isn't to harm them, but to emphasize the origin of all that news content, and why everyone should care about protecting that source."
You can read Sullivan's post here but the supporting petition can only be signed by residents of the United States.

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Wednesday, February 25, 2009

IS IT ALL DOOM AND GLOOM IN THAILAND?

Moody's, the credit ratings and research company, yesterday predicted that throughout Asia it will be Thailand that suffers most as a result of the global economic crisis. It's easy to look these and other similarly negative media reports and lapse into a mild state of depression.
Yesterday I interviewed the President of one of Thailand's top banks. He gave a refreshing alternative view to what's happening and openly admitted he wasn't too worried.
His view is that because of the political instability of the past three years Thailand and the Thai people have held back on investment and spending and are therefore not as leveraged as other nations in the region. He added that while Thailand's GDP is being dragged down by the export sector and jobs will be lost, those companies are largely owned by foreigners so the net effect to Thai people will not be that much.
It's good to hear some optimistic views, and from someone with far more knowledge and experience that me. This interview, along with others, will appear in a new book which is set to be published in early April.

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SMOKING CENSORS AT WORK

Advertising censorship on television in Thailand is common. For a number of years Thailand has adopted a bad on the advertising of tobacco and alcohol products, so when an advert is broadcast a "Normal service will be resumed shortly" page is displayed.
Censors also work on movies and television programs as this example illustrates perfectly. It seems to be deemed acceptable to show someone holding a cigarette, but when the cigarette is actually being smoked the 'pixelators' get to work. These two screen shots from the movie
Anchorman: The Legend of Ron Burgundy illustrate what I mean. Interestingly, in the same movie the line: "Go f**k yourself San Diego" remained intact.
On the subject of language 'beeping' or muting of offensive or even semi-offensive language happens all the time. One example last night was during the program Jamie Oliver's Ministry of Food where Jamie frequently used the F-word. You can here the 'f' and the 'ing' but the 'uck' was muted.

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Tuesday, February 24, 2009

AMARIN: 22.39% JUMP IN PROFITS

Amarin Printing and Publishing Public Company Limited (APRINT) recorded a net profit of 275.84 million baht during 2008, an increase of 22.39% on the previous year according to audited accounts released to the Stock Exchange of Thailand yesterday.
APRINT attributed its increased profit to .. :

  • .. a 17.93% increased in publication sales.
  • .. a 6.58% increase in advertising revenue.
  • .. a reduction in corporate tax.
The company publishes licensed Thai language editions of National Geographic and In Style as well as producing popular home grown titles including Secret, Praew and Baan Law Suan. Its core business involves book publishing, distribution, printing and operating the Naiin chain of bookstores.

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Monday, February 23, 2009

NATION GROUP: 54.98M LOSS FOR 2008

Financial results released on Friday to the Stock Exchange of Thailand by Nation Multimedia Group Public Company Limited (NMG) showed a net loss of 54.98 million baht for 2008. During 2007 the company recorded a loss of 797.5 million baht.
NMG is the publisher of newspapers including The Nation and the Thai language business newspaper Krungthep Turakij, and has subsidiaries involved in magazines, new media, book publishing, event organising and broadcasting.
Selected highlights from the 2008 results show .. :

  • .. overall advertising revenue decreased 9 per cent.
  • .. revenue from print advertising was down 13 per cent.
  • .. revenues from new media advertising were up 37 per cent.
  • .. broadcast revenues increased by 1 per cent.
  • .. revenues from newspaper circulation dropped 0.4 per cent.
NMG was able to reduce sales and production costs by 6 per cent and was able to increase revenues from international magazine distribution, printing and logistics by 3 per cent, however the company also had to pay 61.91 million baht in compensation for early retirements.
The summary report can be found here.

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Sunday, February 22, 2009

BIKINI: THE LATEST MAGAZINE LAUNCH

The latest magazine to launch in Thailand is Bikini, a Thai language magazine that contains "Just Girls in Bikinis" according to its cover strap line.
The February edition contains 116 pages of which 6 are advertising. It sells for 150 baht and is published by Mono Generation Co. Limited.

Bikini contains some, professionally speaking, excellent photography of Thai females. It's almost all images; there are very few words.

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DO YOU HAVE OPINIONS ABOUT THAI MEDIA?

If you have an opinion about the media landscape in Thailand a global news network is keen to hear from you.
The organisation is looking for one or two people to provide a 30-second webcam video about their opinions on that subject. It's useful, although not essential, if you have professional connections to the industry.
If you're interested please email me at bkkandy AT myway.com and I will pass on your details to the producers.

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Saturday, February 21, 2009

HOW TO SAVE NEWSPAPERS: ASIA GETS IT

This week's Asia edition of Time magazine includes the very interesting story about the future of the newspaper industry. This story, written by Walter Isaacson, was the cover story of the U.S. edition last week.
The magazine also includes a one-page focus on why newspapers are thriving in this part of the world, written by the magazine's Bangkok-based reporter Hannah Beech. Perhaps the most interesting statistic is that while newspaper circulation in Europe and North America is contracting, circulation in Asia is growing by 4.74 per cent. China, India and Japan are also, in order, the world's newspaper markets with the United States ranked a distant fourth.
The story makes no specific mention of Thailand's newspapers but it's fair to say the Kingdom is home to at least four daily editions with circulations of more than 500,000 copies.

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IN DEFENCE OF LESE-MAJESTE

With news today of the release of author Harry Nicoladies, a recent high-profile victim of Thailand's Lèse-majesté laws, this week's Focus looks at a suject that has long been linked with the Kingdom.


Thailand's Lèse-majesté laws have been featuring prominently in the global media during recent days and weeks. All publishers in Thailand, and that includes me both professionally and as a blogger, must abide by those and all other laws and customs that exist here. Just as you must obey the laws of countries you visit, so you must obey the rules of that country if your product is distributed within its boundaries. Break the laws and you can expect to be punished, regardless of whether or not you agree with them.

It may surprise you but I cannot see many differences between Lèse-majesté (as it relates to publishing) in Thailand and the laws of libel and defamation in other parts of the world.

Take the United Kingdom as an example. There the laws of defamation state that in order for defamation to occur a publisher has to:

  • Expose someone to hatred, ridicule or contempt;
  • Cause someone to be shunned or avoided;
  • Lower that person in the estimation of other right-thinking people;
  • Cause a loss of business, trade, rank or professional standing.

Under the UK's libel laws there is also a section called Sedition which, amongst other things, covers damage caused to the Sovereign and the Royal Family. In that sense Thailand is no different to the UK, and there are many countries around the world that enforce similar laws.

Some might argue what has been published recently can be deemed fair comment, but when that comment is damaging I think those who are damaged have every right to take action.

Article 112 of the Thai Criminal Code says "Whoever defames, insults or threatens the King, Queen or the Heir-apparent, shall be punished with imprisonment of three to 15 years." How clear does it need to be?

Some might also cite free speech. This isn't about free speech in my opinion because no matter where in the world you are you will run into problems saying or publishing anything that isn't true.

In order to avoid action being taken publishers need to ensure what they publish is factually correct. Looking at the recent case of The Economist where much of what was written was unsubstantiated opinion, rumours and allegations that were not supported with hard evidence. That’s what caused two editions in the last two months to be withheld from circulation. That decision was taken by the Thai distributors of the magazine because dissemination of Lèse-majesté content is also deemed an offence.

The Economist’s issue of December 6 was the only one recently banned, and having read what was published I totally agree with that decision. I really cannot see The Economist, or any other magazine for that matter, publishing a similarly defamatory story about, let’s say, members of the British royal family without a great deal of hard evidence.

Just because The Economist sells a few thousand copies in Thailand it seems to think it can publish what it wants. That’s evident from a comment earlier this week. Talking about publishing the recent stories it said: "That doing so may break Thai law, and - worse still - offend many Thais is unfortunate and upsetting. But if we want to help non-Thais understand what is going on in that country, it is unavoidable." Certainly it's upsetting and also inconvenient for the Thailand-based subscribers who pay US$230 a year to receive the magazine. It's upsetting and inconvenient for its distribution staff who have to explain to readers why copies are not being delivered. It's upsetting and possibly damaging for advertisers who pay a portion of their fee for exposure within Thailand.

The Economist has been in the spotlight recently but it's not alone. Forbes Asia came pretty close to breaking the law in its recent 'Troubled Thailand' interview with Prime Minister Abhisit. It was just one line in an otherwise pretty meaningless, meandering article where the reported editorialized without substantiating what he wrote. That line was subsequently excluded from a transcript of the article that appearing on The Nation’s website. Clearly others think the same as I do.

Last week's Australian edition of The Spectator has another example of a story that breaks Thailand's Lèse-majesté laws. Incidentally it was written by the same reporter, Eric Ellis, as Forbes Asia's 'Troubled Thailand' piece. In Thailand we don't get supplies of this particular magazine, which is a good thing as if we did I'm certain it would be another banned issue.

Stick to facts and you'll be fine. If a story is likely to cause damage and isn't factually correct then it's likely going to run into problems - not just in Thailand but anywhere in the world.

Agree or disagree? Have you say now and leave a comment. Please keep your comments brief and within the law.

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NEWSWEEK ADDS 11% TO COVER PRICE

Newsweek has increased its Thailand cover price in the last few weeks - from 135 baht to 150 baht. This represents an 11% increase. Earlier this year The Economist hiked its cover price by close to 10%.
Newsweek magazine will be undergoing significant changes this year. It's looking to slim down its global circulation from the present more than 2.2 million to 1.9 million by June and then down to 1.2 million by the end of this year. The New York Post has more here.

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Friday, February 20, 2009

THE ECONOMIST: ABOUT THAILAND, AGAIN

The Economist has published an online article about press freedom in Asia, including Thailand. It makes mention of the recent non-distribution of three print editions within the country.
The article appears online only; it does not appear the publisher has chosen to include it within this week's print edition. I am speculating that if they did it would be the fourth edition not to appear on the shelves and in the letterboxes of its subscribers. Was the decision to make it an online-only story a conscious decision? My guess would be yes, absolutely.
Talking about the publishing of those recent stories it says: "That doing so may break Thai law, and—worse still—offend many Thais is unfortunate and upsetting. But if we want to help non-Thais understand what is going on in that country, it is unavoidable."
So just because The Economist doesn't agree with the laws of one particular country it chooses to break them? How very arrogant!

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Thursday, February 19, 2009

MARCH ARRIVES, BUT IT'S STILL JANUARY

The March edition of BBC Good Food Australia magazine has already arrived in Bangkok bookstores, which is the first time I can recall seeing any issue of any magazine appearing before its cover date.
What's slightly embarrassing for the BBC Good Food brand however is the January edition of the UK parent edition only arrived a few weeks ago - and there's no sign of February at all.

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SOMETHING FOR THE WEEKEND

This Saturday will see the launch of a new feature on The Bangkok Bugle.
The new weekly Focus column will allow me to publish features, interviews and analysis that simply can't be told within the self-imposed 300-word limit I've set for regular stories and updates. The new logo should act as a pointer for regular readers.

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A NEW VISION FOR THAI AIRWAYS

Thai Airways has appointed Ink Publishing to produce a new in-flight entertainment magazine called Vision. The magazine will be produced from Ink Publishing's offices in Singapore.
Just 11 months ago Thailand's national carrier awarded the contract to produce Sawasdee, its 40-year-old in-flight magazine, to Dubai-based company The Media Factory.
MediaWeek quotes Pichaya Suppakitjaruk, in-flight entertainment manager for Thai Airways, as saying the Ink Publishing's experience in producing magazines in Asia was central to its appointment to the brief.
Whilst I cannot dispute that Ink Publishing produces some excellent magazines including a large number for airlines, there are some equally talented publishing companies in Thailand that would have been capable of handling this job.

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Wednesday, February 18, 2009

SOMETHING FISHY OR A CHITLOM PREMIUM?

Fish fingers. They're my weakness. They have been since I was young and thankfully the Central chain imports a pretty decent offering in the form of Waitrose-branded fish fingers from the United Kingdom.
Last Saturday I was shocked to see the price had risen from 299 baht to 399 baht at Central Chitlom. This is for a pack of 10 that sells for £1.59 (about 80 baht) in U.K. stores. What was more shocking was to see, the following day, that at Central Rama 3 the same product remains on sale at the 299 price.
Perhaps the latter is old stock? Perhaps 399 baht is the new price? Perhaps Central places a premium on its products for sale at the more expatriate focused Chitlom store? Perhaps Central is trying to get as much money as it can from a British guy with a weakness for fish fingers?

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COUNTING THE COST OF LOST BUSINESS

Businesses in Thailand are losing out because of an inability to handle simple English language customer service enquiries.
I've known this for a while but this worrying fact has been highlighted again in recent days within the hotel sector. I needed some information confirmed by four Bangkok hotels and without exception these four hotels have failed to answer my emails. Even subsequent follow-up phone calls were not able to resolve what were simple questions that any potential guest might ask.
My own BusinessWeek Thailand magazine recently highlighted the case of a Thai company that had potentially lost business worth upwards of 25 million baht because of a failure to deal with English language communications from a British business. The lost business to these hotels isn't in the same league but if they're constantly unable to handle communications from potential clients the value will soon add up.
It's true to say that many businesses and hotels do have good English communication skills however there's a significant number that do not, and the cost to Thailand in terms of lost business is adding up.

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Tuesday, February 17, 2009

NEW ART AND DESIGN MAGAZINE LAUNCHED

Territory, a new graphic arts magazine, was officially launched in Thailand last week.
The Bangkok Post reports the magazine is published by Kajbodint 'Golf' Sudlabha who also edits the style and decoration magazine Daybeds.
Content from the overseas editions of Territory will make up 75 per cent of the Thai edition with the remaining 25 per cent focusing on the work of local designers.
The magazine is priced at 395 baht. The Bangkok Post says Golf doesn't expect this new magazine to be a big money earner; he's driven by pure passion.

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Monday, February 16, 2009

PM'S GLOBAL PR OFFENSIVE

Thailand's Prime Minister Abhisit Vejajiva has given an amazing number of 'exclusive' interviews to the foreign press during the past couple of weeks.
CNN, Forbes Asia, The Straits Times, Far Eastern Economic Review, Channel News Asia, The Financial Times and The Associated Press have all enjoyed significant face time in what each organisation brands as an 'exclusive' interview.
Abhisit is also the face of a new commercial airing on CNBC and other global news channels promoting Thailand as the the destination for meetings and conference events in the region. He's also been invited to attend April's G-20 meeting in London by British PM Gordon Brown.
No one can argue that Abhisit isn't trying to create a good impression of Thailand to the outside world.

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Sunday, February 15, 2009

RETURN TO SENDER? NO, SELL AT CHATUCHAK

Undelivered subscriber copies of magazines are ending up for sale at Bangkok's Chatuchak Market in significant numbers, an investigation by The Bangkok Bugle can reveal.
Magazines from the United States, Europe, Australia and even Thai-produced magazines that were intended for delivery to addresses in Bangkok are openly on sale. All copies I have purchased contain an 'Return to sender in the event of non-delivery' message and include prepaid return postage.

I tracked down the intended recipient of one copy of an August 2008 U.S. edition of Travel + Leisure magazine. With an unusual Thai name it wasn't too difficult using just the information on the label.
The subscriber, who turned out to be CEO for one of Bangkok's leading advertising agencies, admitted to being shocked by the fact I had his magazine. He said: "I did change my address a while back which meant I did miss some issues of this magazine, but I never thought for one moment that the undelivered copies would end up at the market. It's worrying."

This issue affects many people.
Firstly subscribers in Thailand are not getting their magazines. Thailand's postal service doesn't have the best of reputations however some of these magazines are delivered using supposedly trusted global carries. Publishers lose out too, both in terms of reputation and also for the costs in replacing that missing copy. You can be sure those costs will be passed on to readers in one way or another.
I have collected a number of examples over the past few weeks and roughly 75 per cent are destined for Thai nationals. Some have a Thai language address and almost all have a 'reason for non-delivery' stamp somewhere. No matter what reason is given all state 'Return to sender' in Thai.
Obviously there are many cases where that isn't happening.

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101 BRAND EXPANDS NORTH AND SOUTH

Talisman Media, the company behind the successful Bangkok 101 monthly magazine, is expanding its 101 brand by launching versions for Phuket and Chiang Mai.
In an advertisement this month it claims Phuket 101 and Chiang Mai 101 magazines will be published quarterly and be available from bookshops.
It's unclear whether these editions have already been launched at this time.

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Saturday, February 14, 2009

BLEAK FUTURE FOR BOOK PUBLISHING

The managing director of Se-Ed, Thailand's largest bookshop chain, on Thursday gave some dire predictions of both the current state and future of the book publishing industry in Thailand. Thanong Chotisorayuth said half of all publishing houses in Thailand are not strong enough to survive. He cited an unsold rate of 30% as a contributing factor, meaning three of every ten books that arrive in a shop remain unsold and consequently do not generate revenue for the publisher. He said 27,213 books were launched in Thailand during 2007.
I don't think any publisher is going to launch a book they don't feel will sell, but when you take into account all the costs it's probably that unsold 30% that is the difference between a profit and a loss.

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Friday, February 13, 2009

THE ECONOMIST: THE GOVERNMENT REPLY

Earlier this month two editions of The Economist were not distributed within Thailand due to concerns over the content.
Today's edition contains a letter from Tharit Charungvat, the director general in the Department of Information at Thailand's Ministry of Foreign Affairs. It can be seen online here.
Khun Tharit says: "On the reported abuse against illegal Rohingya migrants, Abhisit Vejjajiva, the Thai prime minister, has clearly stated that those found to have violated human rights as alleged will be held accountable. So you should not prejudge an outcome based on your presumptions about the prime minister’s supposed “dependence on the generals”. He adds: ".. the Thai monarchy has not involved itself in politics nor backed any political group or movement."
I think this reply shows The Economist and its distributors acted prematurely by declining to allow at least the most recent 'banned' issue to circulate freely. For the Government, or at least one high-ranking official, to bother to reply shows an understanding of the importance of what was written to readers outside Thailand, and the possible damage caused.
If there was a ban of this particular edition then this Government official founds ways to circumvent it and read the original article.

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Thursday, February 12, 2009

SELF-CENSORSHIP AT THE NATION

Almost five days after it first appeared The Nation website carried the 'Troubled Thailand' story from Forbes Asia magazine. But it's not the entire story.
The Nation appears to have edited parts of the original story although makes absolutely no mention of it. Sections that have not been reproduced, unsurprisingly, include references to December's airport blockade, the military and the Thai royal family.
Forbes Asia isn't the subject of any ban or non-distribution, so why does The Nation feel the need to conduct its own censoring of this story? It's certainly more than just a sub-editing issue.

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Wednesday, February 11, 2009

HOW TO SAVE YOUR NEWSPAPER

Time magazine has a very interesting and thought-provoking cover story that looks at the basic newspaper business model, and questions why - at a time when newspapers have more readers than ever - the industry is in "meltdown".
The story quotes a study from the Pew Research Center that showed more people now get their news online for free than pay for it by buying newspapers and magazines. It argues the way forward is a return to charging users for content.

The writer says: ".. I am hoping that this year will see the dawn of a bold, old idea that will provide yet another option that some news organizations might choose: getting paid by users for the services they provide and the journalism they produce."

The online advertising market in the United States is contracting and that's worrying news for those publishers who have scaled back their print operations to focus more resources online.

The concept of paid content certainly isn't new, and in a few years it may be the only way for consumers to access quality journalism.
Richard Stengel, Time's managing editor, admits in a comment piece that: ".. the road we all went down - not charging for content - may well have been the wrong one."
Is it too late to turn back the clock and expect readers to pay for quality content?


Note: This story appears only on the cover of the U.S. print edition of Time magazine. It's not included in the Asia edition which appears in Thailand. It is, ironically, available for free online.

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Tuesday, February 10, 2009

BANGKOK POST BAG: INNOVATIVE OR A PAIN?

Today's edition of The Bangkok Post come neatly contained within an advertising bag.
It's very common to see belly bands and wraps but this is the first time I've seen what is actually a paper bag; it has just one opening at the top from which to extract your copy of the newspaper.

I'm certain the advertisers - in this case another new condominium in Bangkok - is paying a premium for this innovative form of newspaper advertising. That's great from a business perspective but it's placing very little value on the selling ability of the news itself.
I doubt there will be many people who buy today's edition on the strength of what's on the front page. You simply cannot see it without delving deeper.

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ECONOMIST: COVER PRICE UP ALMOST 10%

The Economist has raised its cover price in Thailand from 210 baht to 230 baht - a 9.52% increase. The rise happened several editions ago however the recent disruption of deliveries meant the Kingdom has only seen three of the five editions published this year. Readers in Thailand get the Asia edition which is partly edited from Hong Kong and printed/distributed from Singapore.
Thailand is not immune from the price rise. Readers in Bangladesh have seen a 30% increase while those in The Philippines have to pay 20% more. Readers in neighbouring Malaysia (11.11%) and Cambodia (8.3%) have also seen price hikes.
The increase isn't universal though. Readers in Australia, Brunei, China, Hong Kong, India, New Zealand, Singapore and Taiwan have seen no increase.

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Monday, February 09, 2009

UNDELIVERED MAGAZINES ON SALE

My latest magazine mystery involves recent editions of Flight International magazine, still within their delivery wrappers and displaying the original intended recipient. More than 100 such examples were on sale last weekend at one of the book and magazine retailers at Bangkok's Chatuchak Market.
The source of these magazine is likely to be the Thai delivery company. It appears these copies were undelivered for a variety of reasons and were supposed to be returned as undelivered to an address in Germany They ended up for sale at the market for 25 baht per copy.
Flight International
operates a mix of paid-for an qualified free distribution. A paid subscription for one year is US$199 for delivery to Thailand but the magazine's latest ABC audit statement shows jut 49 of the 322 copies delivered to the Kingdom were paid for. The remainder were complimentary to senior executives within the industry.
What's worrying here is that personal details for the three copies I purchased include a C-level airline executive, a high-ranking member of an overseas embassy in Bangkok and the CEO of a Thai technology company.
An email to
Flight International and its subscriptions agent requesting comment remains unanswered.

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Sunday, February 08, 2009

LANA'S FIRST VICTIM

Lana, author of the Phuket-based Serrated Edges blog, has chosen me as the first 'victim' for her new focus on blogs and bloggers in Thailand.
Lana says: "As a writer and journalist I've always been more interested in other people and what makes them tick.
She asked some excellent questions, ones that really got me thinking, so I'd suggest a visit to her site if you want to know more about me and my blogs.

Thanks Lana.

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A WORLD OF NEWS AND VIEWS

One great thing about Chatuchak, besides giving me some content for this blog, is the sheer variety of magazines from around the world than can be purchased.
In the last couple of weeks alone I've picked up a Canadian issue of Reader's Digest, a South African edition of Sports Illustrated, India Today, the Indonesian edition of BusinessWeek, a Chinese edition of Newsweek and Expat Weekend magazine from Singapore. You can't get copies of these magazines anywhere else in Thailand.
I've also picked up the last print edition of CosmoGirl and Bulletin from Australia which also ceased production. I've also 'invested' in a number of Obama-related covers from around the world.
Last weekend's trip also produced a number (again) of copies with subscriber details intact. I'll write more about that later in the week.

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Saturday, February 07, 2009

THE LAND OF SHOCKING NEWS IMAGES

When it comes to printing explicit images to accompany news stories one or two of Thailand's newspapers don't hold back. This example, from the front page of Wednesday's Thai Rath shows the dead bodies of two men killed in a car. The caption indicates they had been drink-driving.
Thai Rath
is the number one-selling newspaper in the Kingdom with around 1 million sales per day. It's also ranked in the top 50 newspapers in the world by circulation.
There's no doubt images like that would never appear in the print media in North America or Europe, but the shock value alone must have some impact of the readers here.

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Friday, February 06, 2009

FORBES ASIA: TROUBLED THAILAND

"Troubled Thailand" is the headline on the cover of this week's edition of Forbes Asia.
The bi-weekly magazine produced from Singapore carries an interview with Thailand's Prime Minister Abhisit Vejajiva and comment from others on the current situation within the Kingdom.
Although the cover isn't going to win too many fans within the Government I think it will likely escape any formal or informal ban. I could be wrong however, especially if distributors and retailers take a dislike to that emotive headline. There are passing mentions of the Royal family however I think this is a fairly safe story in terms of lèse-majesté.
The story can be found online here but the interview itself is nothing new. Abhisit isn't saying anything he hasn't said before. This isn't really a story for Thailand's readers, it's more an education for readers outside the Kingdom.

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ECONOMIST ASIA EDITOR SPEAKS OUT

The UK's Index on Censorship website carried a guest post earlier this week from Simon Long, Asia Editor of The Economist, in which he wrote about the recent non-distribution of the magazine in Thailand. It's well worth a read.
In the post Simon says: "Not to write about the role of the royal family in Thai politics, and to question the uses to which the lèse-majesté laws are put by self-serving politicians, is a dereliction of journalistic duty. That to do so may break Thai law, and - worse still - offend many Thais is unfortunate and upsetting. But if we want to help non-Thais understand what is going on in that wonderful country, it is unavoidable."
So while understand the stories may offend and upset his magazine's Thai readers he's basically saying it doesn't matter. I also find it amazing that someone in such a high profile position cares so little for the rule of law in a country in which his magazine derives a pretty decent income.
Simon goes on to cite examples of other countries that have problems with what his magazine publishes. He says: "China’s government still sometimes removes copies from the shelves or rips pages out when it does not like the contents. Even India, so proud of its democracy, holds up every edition that contains a map showing big chunks of Kashmir in Pakistan. The distributor has to deface every single map with a rubber stamp, so that Indian readers know the actual external boundaries of their country as portrayed in The Economist are ‘neither correct nor authentic’. But at least the issue gets through in the end. Maybe Thailand needs lèse-majesté rubber stamps."

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THIRD TIME LUCKY FOR THE ECONOMIST

I know luck has nothing to do with it but a quick glance through this week's print content at The Economist seems to indicate no coverage on Thailand whatsoever.
This should mean readers and subscribers will be reunited with their magazine for the first time in three weeks. Distribution of the previous two weekly editions had been withheld due to content that could have been viewed as less majeste by Thai authorities, however online versions of all those stories remain accessible from within the Kingdom.

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Thursday, February 05, 2009

THAKSIN SUES FOR DEFAMATION

Former Thailand Prime Minister Thaksin Shinawatra, through his lawyer, has filed a case with the Thai Royal Police against current Deputy Prime Minister Suthep Thaugsuban for defamation.
Suthep is reported to have said on Tuesday that Thaksin, now living in exile, wants to return to Thailand as President, something Thaksin is strongly disputing. The Nation reports Thaksin's lawyer has filed newspaper cuttings and copies of television news reports as evidence.
In the U.K. it's those media organisations which published such comments that would face legal action. The same is true in Thailand but it appears the many newspapers, television stations and websites that reported Suthep's comment are not part of this action.
Bangkok Pundit has more analysis here.

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IT'S SUMMER ALL YEAR LONG

In Thailand we're fortunate to have access to magazines from around the world.
We get European, North American, South East Asian and Australian titles from sectors such as business, lifestyle, travel and food.
In the latter category it's great because while the British titles focus on 'winter warmer' dishes the Australian titles are full of glorious summer recipes.
BBC Good Food
is a good example but Delicious is another magazine that has editions from both hemispheres on sale here. The Australian edition of BBC Good Food retails for 245 baht while its British counterpart is 295 baht.
It's a small price to pay for a slice of summer all year long.

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Wednesday, February 04, 2009

ALCOHOL ADVERTISING BAN IN FORCE

Publishers in Thailand are currently prohibited from carrying alcohol related advertising, and for some this will come as both a shock and a surprise.
Following a query this morning from my advertising colleagues I asked for clarification on the current situation. Several years ago there was a ban, or at least talk of one, and with changes in Government I wanted to be sure how things stand.
I was surprised to learn from the Ministry of Health that all print advertising for alcohol is currently banned pending revised rules that are expected to be released in March.
This was the first that I and my editor knew of such restrictions, and a quick flick through some current editions of both Thai and English magazines produced here gives the impression that other publishers are unaware too.

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Tuesday, February 03, 2009

MAGAZINE MYSTERY IS RESOLVED

EXCLUSIVE SPECIAL REPORT

The mystery surrounding subscriber-addressed copies of magazines appearing for sale at Bangkok's Chatuchak Market has been resolved.

To recap I purchased a copy of Canadian current affairs magazine
Maclean's several weeks ago. This magazine was unusual in that it included the name and address of the original subscriber. I've since found three more magazines - recent copies of BusinessWeek, The New Yorker and Sports Illustrated - with subscriber data still attached.
Yesterday I had an email reply to my inquiry from a San Francisco-based subscriber of The New Yorker confirming he had left this copy on a recent Thai Airways flight. As others have mentioned Thai Airways' crew and other airport staff apparently collect magazines and sell them on to retailers at the market. This is backed up by my own discovery of magazines being sold with Thai Airways labels still attached.
The subscriber was also rightly concerned how I had managed to contact him. Googling his name and address from the information on the label provided an email contact, however that information could also allow me access to the customer service section of three of the four magazines mentioned above. From there I could, if I so wish, amend delivery addresses, cancel subscriptions, order additional copies, etc.

It's clearly a data security issue and publishers should be doing more to enhance security of their subscriber data. Subscribers need to take care of their private data as well however it should not be possible to buy a magazine off the street and, armed with only the information on the address label, purport to be that person.

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Monday, February 02, 2009

ECONOMIST QUOTES OFFICIAL BAN

The Economist has cited an official ban on its magazine in Thailand as the reason behind its non distribution here for the last two weeks.
In an email forwarded to The Bangkok Bugle by a regular reader, an unnamed person within The Economist Subscription Center wrote: "
We regret to inform you the recent 2 issues dated 24th & 31st Jan 09 has been ban in Thailand country due to sensitive articles (sic)." Subscription fulfillment for The Economist is handled from Singapore by Quadrant, a UK company owned by Reed Business Information.
The AFP agency wrote on Monday quoting an Asia Books employee: "
"The magazine carried some articles relating to a sensitive issue, so we decided not to order it."
The Freedom Against Censorship Thailand (FACT) organization announced last week it was planning to support subscribers who wished to take legal action against The Economist for the non-delivery of their magazines.
If there IS an official ban it's not widely known. I believe the person writing from the subscription department has been supplied incorrect information. Both articles, the one in the current edition and the one from last week, remain accessible online from within Thailand where the two that led to the early December non distribution are officially blocked by Thailand's Ministry of Communications and Technology.


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Sunday, February 01, 2009

SIX WEEKS LATE, DOES ANYONE CARE?

Monthly magazines in other parts of the world publish editions almost one month in advance of the cover date. For example a December edition will have been printed and on sale by mid-November at the latest, but often in the first few days of the preceding month.
In Thailand it's different. I would guess less than three per cent of all the local magazines on the shelves right now (1st of the month) are displaying the current editions. The rest will trickle in over the course of the next week or three, perhaps.
With imported titles there are very few January editions on the shelves. There were printed at least six weeks ago, or maybe more. Perhaps it's a distribution issue? I'm sure there must other ways for overseas publishers to get their magazine on sale here sooner, and in doing so benefit from extra and more timely sales.

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A TIP TO SAVE MONEY ON MAGAZINES

A quick trip to Chatuchak Market can save you money, as well as yield the kind of magazines you'll never find in the bookshops of Bangkok.
These three examples, Fortune, NewsWeek and Time, would set you back 520 baht in the likes of Asia Books, Kinokuniya and B2S. At Chatuchkak they can be yours, with a bit of bargaining, for 20 baht each. These are current editions; the only noticeable difference is these are copies intended from subscribers and not supposed to be sold through retail.
Consumers, market retailers and those responsible for selling on these subscription copies are the ones who gain, at the expense of publishers and the 'proper' bookshops in central Bangkok.
At the market you can also get back issues of overseas news and current affairs magazines, current editions of some Singapore and Australian magazines as well as French, German, Indonesian, Chinese and Japanese editions that you simply cannot get elsewhere in Bangkok.

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UPDATING THE MAGAZINE MYSTERY

As promised here's a weekly update on my quest to discover how subscriber copies of magazines ended up on sale in Bangkok at Chatuchak Market.
I now have four such examples - Malean's, Sports Illustrated, The New Yorker and BusinessWeek - where printed subscription details on the intended recipient remain attached to the cover. So far I have not had any replies to emails I have sent direct to each subscriber, but I haven't given up hope. I also received coverage of my Maclean's quest on the Canadian Magazines website.
More updates shortly.

Previous posts:
Mon 19 Jan - http://www.bangkokbugle.com/2009/01/magazine-mystery-to-solve.html
Friday 23 Jan - http://www.bangkokbugle.com/2009/01/magazine-mystery-update.html

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