Monday, August 31, 2009

REDS SEE MOST FARANGS AS ANTI-THAKSIN

I was surprised to see an English editorial piece in the relatively new Northern Post/Red Alliance magazine this week. Given this is a Thai language magazine I doubt very many 'farangs' will read it, so with that in mind I am reproducing the entire column below. It's critical of both the Thailand-based English language media, and of "most farangs" for appearing to be PAD (yellow shirt) sympathizers.

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Much has been made about the pervasive influence the Thai agenized English language media has on the Farang political perceptions of Thai politics. Farangs will parrot their vitriol sounding exactly the same as what is normally used in the only newspapers they can read.
I liken them to musicians playing in an orchestra. They seem to be using the same music sheets, in other words, the English language media. One gets the sense that because of this media influence, most farangs have bought into the orchestrated Thaksin demonization campaign. They appear to be sympathizers of the PAD, are anti-Thaksin and see the pro-Democracy red Shorts as revolutionary rabble rousers void of legitimacy, instead of the only pro-Democracy force in Thailand.
Typically farangs have not attended political events of either pro-Democracy Red Shirts of the anti-Democracy PAD. So when they are told by the media that both groups are merely different sides of the same coin, they have no information to question that assertion. A key agenda of this media is to avoid the perception that there is a struggle for one-person-one-vote electoral Democracy happening in Thailand.
They need to hide what is happening in order to achieve their anti-electorial objectiveness. It suits there agenda to focus on trivialities about these two groups, as opposed to their substantive differences. Functionally, there is a huge difference. With the PAD protests, one saw military type encampments with professional military type perimeters piled high with tires and other fortification materials. None of that is visible at any Red Shirt events.
This huge observationally verifiable difference speaks volumes. The PAD was a military supported operation, evidenced by the military's inaction at the airport. Another huge difference was the comparative conduct of the two groups when they besieged Government House. Whereas the PAD trashed the place, including extensive thievery, the Red Shirts merely encamped outside the main grounds and never considered going beyond that. These two groups are made up of different type people - one characterized by coercive, authoritarian militia type organizers and operational tendencies, whereas the other can be organizationally described as a citizen's protest with no militia type elements.
That is also why PAD supporters can easily accept the more authoritarian appointive process, as opposed to a more democratic electoral one.
To influence farangs erroneously about the similarities of these groups is easy. In all likelihood farangs never attended anti-Democracy PAD or pro-Democracy Red Shirt events, and therefore have no alternative perspectives.
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Obviously this is just one side of the story but the perception being portrayed is an interesting one. I wonder about the reasons for having this article in English when everything else is in Thai? Very few non-Thais (apart from crazy magazine junkies like me) are likely to read it.
For the record this is a weekly magazine that started publishing just two months ago and sells for 30 baht. It's picked up a small number of adverts, and runs to 54 pages.

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A LOCAL VICTIM OF THE GLOBAL CRISIS

The Thai language licensed edition of Arena magazine has not appeared since June and is very likely to be a high profile local victim of the crisis that has been sweeping the global print publishing industry.
Arena
was launched in the U.K. in 1987 and, at its height, was selling more than 90,000 copies per month. At the end it's circulation was down to less than 30,000 copies per month, prompting publishers Bauer Media to pull the plug at the start of March this year.
The Thai edition of
Arena was licensed by Inspire Entertainment and debuted in August 2006. It sold for 100 baht, and a recent publishers media kit claimed a circulation of 100,000 copies per month.
The publisher of the Thai language edition of Arena failed to respond to an email requesting comment for this story.
This story is a perfect example of the downside of licensing. A publisher can spend a great deal of time and money building a brand, however the fate of their magazine is ultimately out of their control.

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Saturday, August 29, 2009

DEBUNKING THE "DANGEROUS" MYTH

Thailand is no more dangerous than any other country.That's my opinion and is based only on my own extensive experiences as a businessman in Bangkok and a resident of a suburb for well over three years. I'm sure there is data that will support this claim and I will find it.
Yesterday there were yet more examples of misleading headlines and reporting about the country, both from within the country and around the world.
The Bangkok Post's print headline (and web lead for a large part of the morning) talked about Bangkok going into lock down. That's a scary thought, if it was true. Yes - a small part of what is a massive city where the Pro-Thaksin 'red shirts' are planning to demonstrate - will be the subject of control measures to prevent violence, however that area occupies less than 1 per cent of the total area of the sprawling capital. The web story also give the impression that troops had already been deployed to three key points, and used a graphic file picture of massed troops in front of a key Bangkok landmark.
The Economist yesterday also said, in its latest story, that 'Bangkok has been brought to its knees' for several months following the April street demonstrations. Really? For me it's been business and usual and those clashes had no impact for me, and I suspect millions of others.
Words are powerful and can be dangerous.
The media has responsibilities to ensure its reports are factually accurate and correct, and not past on hype or unsubstantiated assertions.

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Thursday, August 27, 2009

MEDIA LIES ARE DAMAGING THAILAND

Alan Morison of PhuketWan has launched a stinging attack on the media for spreading the 'dangerous Thailand' myth.
A story published online by The Times based on a report from the Foreign and Commonwealth Office (FCO) claims: "British tourists are more likely to be killed in Thailand than any other destination .. " comes under fire because it's based on outdated information. The story also incorrectly states that "The majority of 324 reported hospitalisations in Thailand were due to motorbike accidents ..". There is absolutely no mention of this in the FCO report, and Alan says it's based on information from last year.
It's fair to say that the recent FCO report, which I wrote about on Tuesday, does indicate that more British citizens die in Thailand proportionately than anywhere else. It certainly does not use words like "deadliest" and "killed" that appear in The Times article.
Alan cites a quote from Andrew Biggs that was published in The Bangkok Post recently. He said: "We get wild rumors on the internet dressed up in coats of serious journalism telling us how dangerous Thailand is for tourists."
I couldn't agree more. I've written much about the misleading image of Thailand that is so often portrayed in the overseas media. Of course the events of the last few years haven't helped and have probably contributed to the negative image in the minds of many people, however that's absolutely no excuse for publishing wholly incorrect information that paints an entirely misleading picture.

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ASIA TO GET BBC KNOWLEDGE

Singapore-based Regent Media has signed a deal to license an English language Asia edition of BBC Knowledge magazine.
The magazine will have an 80,000 print-run and is set to debut next week. Licensed editions of the U.K. magazine already appear in the United States and Brazil.
Ong Chun Leong, BBC Magazines’ Licensing Manager for Asia Pacific, said: “We are extremely excited about the new licensing partnership with Regent Media who have demonstrated a strong ambition to grow its publishing footprint to other parts of Asia. BBC Knowledge magazine, with its informative and entertainment value which transcends geographic boundaries, would be a good addition to Regent Media’s regional portfolio.”
The magazine is expected to be distributed within Thailand.

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NEW ENGLISH MAG SEEKS THAI JOURNALIST

Do-Pocazine, a free monthly English language magazine that's set to launch in November, is seeking an entry level Thai national journalist to boost its team.
The magazine will be distributed throughout inner Bangkok, to hotels and at Suvanabhumi.
If you're Thai, capable of writing in English and have good knowledge of Bangkok you can tweet @DO_bkk or email do.pocazine@gmail.com for more information.

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Tuesday, August 25, 2009

BRITS IN TROUBLE ABROAD: THAILAND TOP

Thailand figures prominently in a report published by the United Kingdom's Foreign and Commonwealth Office (FCO) that details the places British citizens are most likely to run into trouble.
Proportionately for Brits, the Land of Smiles is the most likely country to be arrested for drug offences, and the second most likely place to be arrested (behind United Arab Emirates) for any offence. Visa overstays are mentioned in the report as being a contributing factor.
Thailand also came top as the place the Britons were most likely to be hospitalised. The Kingdom also ranks top as the country where UK citizens abroad are most likely to die.
The report covers the period from April 2008 to March 2009. It also provides the following data about visits, crime and consular assistance relating to British citizens.

Total number of visitors to Thailand: 812,000
Number of British residents: 41,000
Drug arrests: 54
Total arrest/detention: 202
Total death: 288
Hospitalisation: 198
Rape: 3
Sexual assault: 1
Total other consular assistance: 151
Total consular cases: 843
Passports lost/stolen: 774

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Monday, August 24, 2009

REID: THE WRITING'S ON THE WALL

Pictures of Thailand's head coach Peter Reid furiously scribbling notes whilst ensconced in the Directors Box at St Andrew's last weekend would indicate it's just a matter of time before the jovial scouser makes his way back to the promised land of the Premier League.
The lure of being number two to Tony Pulis at Stoke City seems stronger than attempting to guide Thailand to the 2014 World Cup, and a reported US$ 1.5 million four-year contract to boot.
Reid took up his post just 13 months ago. At that time Thailand was languishing at 111th in the FIFA world rankings. Today's they're in 117th place, having won nine, drawn four and lost four of his 17 games at the helm.
Peter, and I'll call him by his first name as I've found him to be very approachable and amenable on the two occasions I've met him, has been seemingly linked with almost every vacancy to arise during the summer. Surely it was only a matter of time before he got the call from home. As Liverpool's Jamie Carragher said after his sides friendly here last month: ".. I think his record in Premier League football is outstanding and I do think it's quite strange that he's had to come out here to get a job."
His contract with Thailand will likely have an escape clause that covers eventualities such as the one we're seeing now. I hope it also includes some level of compensation to the Thai Football Association.

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NEW DISCOVERY: MAG'S AUDITED CIRC. DATA

For the last three years I've been under the impression that The Bangkok Post is the only paid-for publication of any kind with an independently audited circulation.
I'm wrong.
Reader's Digest Thailand also has one, conducted by Hong Kong Audit Bureau of Circulation (KHABC). And the latest statement for the six months ending December 2008 showed the monthly magazine's headline sales were 69,191 copies per edition. Of these an average of 4,362 copies were sold through shops, while a whopping 58,920 copies were sold on subscriptions. This will undoubtedly make the magazine the best subscribed in Thailand.
Looking at the data since 2006, Reader's Digest Thailand has seen its average sales fall by 17.38%, with subscriptions down 19.05 per cent and the number of copies allocated for free distribution down 54.15 per cent. However in the same period the number of copies sold through the news trade has grown 15.09 per cent.
This new discovery means Reader's Digest Thailand is the only paid-for magazine in the country with an independently audited circulation.

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READER'S DIGEST: "NO IMPACT IN THAILAND"

The Thailand operations of Asia's biggest selling magazine will not be impacted by the Chapter 11 Bankruptcy filing by its parent company in the United States.
Paul Heath, President of
Reader's Digest Asia Pacific and Acting Managing Director of Reader's Digest Asia said last week: "Reader's Digest Asia's operations are not part of the U.S. debt restructure process and remain business as usual, with no changes for its employees, vendors or business partners.''
Reader's Diges
t has a Thai language edition (and in more than 20 other languages around the world) and the English Asia edition is widely distributed here.
I liken what's happening in this case to what has been happening to General Motors in recent months. GM has operations in Thailand there were, in some way, affected by what was happening to its U.S. parent. And that's despite operations in this part of the world being financially secure and relatively strong.

Despite the statements of "business as usual" there are bound to be implications, even if only in terms of brand perception.

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Friday, August 21, 2009

SPICY NEW ADDITION TO LOCAL MAG MARKET

Thailand has locally produced magazines serving the English, German, Scandinavian, Russian and Japanese communities. Add Indian to that list now.
Masala, a free bi-monthly English language magazine, debuted last week. According to the magazine's website it aims to provide "Thai seasoned-Indian content in a chic and contemporary design, making Masala the perfect blend of East and West."
In addition to its free print distribution, the publishers have also provided a page-flipping digital version of the inaugural 92=page magazine on their website.

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Thursday, August 20, 2009

NMG'S "DISMAL" FINANCIAL PICTURE

Fonzi at the Thailand Jumped The Shark blog has some deeper analysis of the recent financial data released by Nation Multimedia Group Public Company Limited to the Stock Exchange of Thailand. The comments also make interesting reading, with one poster suggesting the company is "financially doomed".
One point to note is that both The Nation and Daily Xpress are published, according to information within each newspaper, by NMG News Co. Limited. This particular limited company doesn't appear to be part of the NMG organisation from a financial perspective. There's no mention of it in any of the balance sheets. If anyone with more knowledge can clarify this I'd be grateful.
As a limited company the requirements for reporting detailed financial information are much less than with a public listed company.

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ADVERTORIALS: TREADING A FINE LINE

The Daily Express in the U.K. was yesterday censured for the fourth time in two weeks for disguising advertising as legitimate news.
According to the Advertising Standards Authority, the newspaper mislead its readers by disguising part of an advert within a feature article about supplements to ease joint pain.
Does Thailand have anything like the Advertising Standards Authority? In my view there would be a significant number of publications here would be found guilty of failing to clearly identify what constitutes an advertorial as opposed to editorial.

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Wednesday, August 19, 2009

TRUE SEES NO IMPACT FROM BBC DECISION

True Visions saw virtually no impact from its decision to remove BBC Entertainment from its schedule at the beginning of June.
Details released to the Stock Exchange of Thailand recently showed True Visions' subscriber base grew 37 per cent year-on-year during the second quarter, now standing at 1.6 million subscribers. Services revenues dropped a mere 3 per cent year-on-year to stand at 2.3 billion baht. Executives cite the rescheduling of Academia Fantasia as the reason for the decline.
So despite the public outcry and tales of canceled subscriptions from disgruntled subscribers, True is now legitimately able to argue it made a sound business decision.

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ASIA BOOKS REPORTS "FLAT SALES GROWTH"

The Bangkok Post reports today that Asia Books, Thailand's largest English language bookstore chain, is expecting "flat sales growth" this year, citing fewer foreign tourists as the reason.
The company, with has 67 branches across Thailand (37 of which are branded as Bookazine and two as Book Outlet), reports a 30 per cent decline in sales to foreign buyers this year. It also says sales to local customers are expected to rise 10 per cent this year.
Interestingly, the company also reveals that foreign buyers account for 40 per cent of sales. I wonder how they differentiate between local and foreign? I am a local foreigner.
Asia Books, the article says, accounts for about half of Thailand's market in English language books. In recent months it has also started to carry a small range of the most popular Thai language magazines. Given Thais are responsible for 60 per cent of their business I can only see this increasing.

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DOES COVER PRICE AFFECT SALES ?

My own BusinessWeek Thailand magazine is celebrating its second anniversary this month.
When we launched our monthly licensed Thai language edition in August 2007 we did so with a cover price of 175 baht. It was high, even now, for the Thai market but we felt it was justified because of the global brand image we were selling. At the time that was also the cover price of the weekly English edition.
This month we've dropped the cover price to 100 baht. We've also dropped the price of subscriptions.
Several months ago we undertook a promotion in a chain of bookstores, where a reduction in our cover price lead to a tripling of same store sales. That's enough proof to determine that yes, cover price does impact on sales.
The average price for monthly Thai language magazines is anything between 60 baht and 120 baht. There are a few higher. The locally produced English language magazines are in the 100-200 baht range. The imported English titles range from 135 baht upwards to more than 600 baht.
The problem with dropping prices in any industry is that it's extremely hard to get them back up, however we're confident the increase in sales and brand awareness will more than compensate.
The drawback is that it's likely to take until mid-October to know even preliminary sales figures for this month's edition. As a publisher it's very frustrating because it doesn't allow you to react quickly to any issues that may or may not need addressing.

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Tuesday, August 18, 2009

SOCCER FOR SALE IN THE SHOPS

An interesting find on the bookshop shelves last week was a football programme from Thai Premier League team MuangThong United.
The team is currently leading the league after promotion last year. They are one of the richest and best supported teams in the country, playing their home games at the Thunderdome Stadium and regularly attracts crowds into the thousands.
It's strange that no one has tried selling soccer programmes through retail channels in the UK. I'm sure it would work well.
The MuangThong United versus TOT FC programme, which is all in Thai, sells for 30 baht and is very well produced. It contains 36 pages and wouldn't look out of place in the English Premier League.

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SOMETHING FOR FISH LOVERS EVERYWHERE

The Fish Max is the latest new magazine to appear on the shelves in Thailand.
The debut August edition of the "magazine for fish lovers" runs to 124 pages. For a new title it's extremely well advertised with more than 20 pages sold. The Thai language magazine sells for 80 baht and is produced by Pure Books Co. Limited.

There are around a dozen fish and fishing related titles in the market, all seemingly doing well from the number of ads being carried. It appears to be a profitable niche
.

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Monday, August 17, 2009

SOME GOOD NEWS FOR PUBLISHERS

Thailand's largest book shop chain Se-Ed has reported a 3.86 per cent same store sales growth for newspapers, magazines and books during the second quarter of 2009, compared to the same period last year.
In its filing to the Stock Exchange of Thailand this morning the company, which has opened 49 new units so far this year, reported a second quarter revenue increase of 10.90 per cent over the same time in 2008.
I'd estimate about 98 per cent of the newspapers, magazines and books on sale in branches of Se-Ed are in Thai. The like-for-like sales growth has to be good news for publishers and, combined with the incredible number of new magazines appearing in recent months, provides further justification for increased levels of optimism in the print publishing sector.

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MORE FRONT COVER ERRORS FOR NEW MAG

The second edition of Hotel Gateway magazine has three spelling errors on the front cover, adding to one that appeared on its inaugural front page several months ago.
In May I blogged about a 'specail' problem on the front cover of the April/May first edition, with the incorrect spelling of the word 'special'. The second edition, dated August/September, boasts three errors; "Mountiain" instead of "Mountain", 'Cmlization" instead of "Civilization" and "Sxenery" instead of "Scenery".
The first edition included what appeared to be a native English proofreader on the staff list. His name has now disappeared, as has the smooth, native English presentation of the English language stories. Regular readers will understand when I say this magazine is coming a close second to Open Thailand for its use of English.
Hotel Gateway, which sells for 80 baht, has a surprising number of advertisements for a new magazine. I wonder how long these companies will tolerate these errors?

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Saturday, August 15, 2009

POST PUBLISHING: 21.21MB LOSS IN 1ST HALF

Post Publishing Public Company Limited has reported a consolidated net loss of 21.31 million baht for the six months ending June 2009.
In a statement to the Stock Exchange of Thailand late yesterday, the company cited "extremely weak advertising spending" caused by the global economic crisis and local political instability. In the same period last year the company reported a 3.29 million baht net loss.
Earlier this week Nation Multimedia Group, reported a 110 million baht loss for the same period.
Amarin Printing and Publishing Public Company Limited, the company responsible for a number of licensed Thai magazines including National Geographic and InStyle, also reported its half year results to the Stock Exchange yesterday evening. The net profit of 72.03 million baht for the six months ending June 2009 showed a decline of 27.42 per cent on the same period last year. The company reported a 17.47 per cent decline in advertising revenues.

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Friday, August 14, 2009

NEWSPAPER BULK SALES SET TO END?

Earlier this week The Guardian in the U.K. announced it was abandoning the distribution of bulk sales of its newspaper to hotels and airlines.
The move is intended to increase the transparency of its ABC (Audit Bureau of Circulation) figures. It's also likely to save production and distribution costs. Bulk sales, which are multiple copies sold for a nominal fee (as low as 1p), made up almost 4 per cent (approx. 12,000 copies) of the total circulation of The Guardian.
In Thailand it's just The Bangkok Post which has an ABC audited circulation statement. That reveals that more than 41 per cent of the newspaper's average daily circulation during the last six months of 2008 was comprised of bulk sales. In figures that's an average of 24,006 copies per day from the total average daily circulation of 58,441.
In the U.K. ABC has been conduction investigations into publishers' use of bulk sales to inflate circulation figures. Although these copies are sold, there's no guarantee they are actually being read. I once recall selling 10,000 copies of a weekly newspaper I worked for at 1p per copy to an event organiser as part of a media sponsorship deal. I pretty much doubled the circulation that week, although those copies were never actually printed. There was a paper trail, and at that time that's all ABC needed to see. Things have changed now.
I wonder how long bulk sales will be permitted as part of a newspaper's circulation statement?
For The Bangkok Post there are advantages and disadvantages to being audited. On the one hand everyone can see how many copies they actually sell, for how much and through what channel. But when the competition isn't audited and only claims circulation figures which may or may not be correct, just how beneficial is that level of transparency?

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Thursday, August 13, 2009

MARTHA STEWART MAGAZINE IN THAILAND

The International Federation of the Periodical Press (FIPP) is reporting that Post Publishing Public Company Limited will launch a licensed edition of Martha Stewart Living magazine later this year. Post Publishing is publisher of The Bangkok Post, as well as licensed local language editions of Elle, Marie Claire, Cosmopolitan and Cleo. The report says the new monthly magazine will have a circulation of 20,000 copies.
This is likely to one of just a few licensed magazine to launch in Thailand this year. It seems like a good fit for Post Publishing's current portfolio of titles, although I would question whether Martha Stewart is a big enough name in Thailand to justify what is likely to be a considerable royalty fee for publishing this title.

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ECONOMIST DIRECT TO YOUR DOOR

The Economist has launched a new service in the UK which allows readers to order a single issue and have it delivered the next day.
Called Economist Direct, it's billed as a one-issue no commitment subscription. Copies can be ordered online or via a text message. The cost of the magazine is £4.00 - the same as the newsstand price - and delivery is included.
For any publisher this is a great idea. It's likely the commission paid for each copy sold in a shop equates to £2.00. Assuming the cost of posting a single copy is around 40p this means the publisher will get significant additional revenue for every copy it sells. It will also be able to collect valuable data and know exactly who is reading the magazine.
Could this work in Thailand?
It's possible. If you assume a cover price of 100 baht the publisher will pay between 35 baht and 50 baht in commission for every copy it sells through the bookshops. Posting a copy will cost around 8 baht although there's no guarantees of delivery happening the next day.
It's still rare to see a magazine here offering online payment options for its subscriptions, and I don't think the telephone networks here can yet offer payment by text message.
Dealing directly with readers is important for any publisher, as is generating maximum revenues in difficult times.

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Wednesday, August 12, 2009

MEDIA UNHAPPY WITH LIVERPOOL TRIP

The Bangkok Post football writer Tor Chittinand wrote recently about the "unprofessional" organisation of Liverpool Football Club's recent trip to Bangkok.
Chittinand writes: "I do not blame Liverpool but the organisers .. Britain's Profitable Group. The company acted like an amateur. There were very few press releases from the firm in the run-up to the game. They did not care much about promoting the match probably because tickets had been sold out."
From my own experience Profitable Group, which is actually based in Singapore and has offices in Bangkok, did act professionally. The press conference I went to was extremely well organised. It ran to time, which is exceptional as far as press conferences I have attended in Bangkok, and there was an even an accreditation process for media that wanted to cover the event. Again that's unique in my experiences here but is certainly not unusual in other parts of the world. At the time I commented to my Thai colleagues about this because I even saw a couple of journalists turned away as they hadn't applied for accreditation in advance.
As for a lack of press releases, is Chittanand asserting that the Thai media relies on these for the majority of its news? Surely not.

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Tuesday, August 11, 2009

THE STORY BEHIND FIRST SAMUI CRASH PIC

One week ago a Bangkok Airways aircraft crashed whilst landing on the island of Koh Samui.
Just 20 minutes after the incident the first picture and eyewitness account was posted on the popular expat forum Thai Visa by 'Carlos Primeros'. His story was soon being broadcast on Twitter.
By email 'Carlos' told me he was aware of the potential value of his image, but that he wanted to "inform" the public about what was happening.
The Swiss man watched the events unfold from his terrace overlooking Samui airport. He posted the first picture on the forum just 17 minutes after the crash and also sent an image to the Zurich-based newspaper Tages-Anzeiger. He said: "The report I sent was online within minutes and they called to ask for more images, and one of myself. They attributed the story and pictures to me."
Moments after posting the image to Thai Visa copies began to appear elsewhere online. He was contacted by the BBC who asked for permission to use the image. "I was also emailed by two British journalists who wanted to market the picture," he added "but I had quite a busy afternoon and, by then, the picture was everywhere. I did not contact them."
'Carlos' confirmed he did not make any money from the picture, despite his image being the first to appear anywhere. "The only thing I did get were emails from friends in Switzerland who saw my report and pictures," he said.
By posting his image on a public forum 'Carlos' did not relinquish his copyright, however with no watermarking or copyright notice there was no way his image could be attributed. A spokesman for Thai Visa told me: "We recommend that any members watermark any photos they wish to post on the forum and keep as their own. Unfortunately, we have no control over what other people save to their computer and use as their own."
Carlos concluded: "Since I'm not dealing with professional press pictures I do not care much about the outcome, but maybe next time I will put a watermark and copyright note on my pictures."
There is tremendous value in having the first picture from a major news event. What happened here is a great example of citizen journalism and shows exactly why the mainstream media must take this form of reporting seriously.
Earlier this year Janis Krums took the first picture of U.S. Airways flight 1549 that crash landed in New York's Hudson River. He uploaded the image he snapped with his iPhone to Twitter and within seconds it was being used around the world. What happened last week in Thailand is not really that different.
The vast majority of traditional media use tools like Twitter as a distribution channel. It's time they seriously start using it as a news source too.

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Monday, August 10, 2009

NATION GROUP: 110MB LOSS IN FIRST HALF

Nation Multimedia Group Public Company Limited has this morning reported an operating loss before tax for the first six months of 2009 of 68.22 million baht. After consideration of losses for income tax, net losses from associate companies and allowances for obsolete stock, the loss for the six month period ending June 30 was 110.93 million baht.
In the same period last year the company showed a 1.11 million baht profit.
In its statement to the Stock Exchange of Thailand the company reports a 21 per cent decrease in sales and services, citing the economic slowdown and political instability. Print advertising revenue dropped 36 per cent and broadcast advertising revenue was down 16 per cent. Revenue from circulation was down 19 per cent, with newspapers dropping 8 per cent while circulation revenue from comic books and pocket books was down 33 per cent. Revenue from new media also dropped 8 per cent.
Revenue from printing, international magazines, distribution and logistics increased by 35 per cent.

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Sunday, August 09, 2009

HILLARY ON THE COVER OF TAKSIN MAG

The second edition of Voice of Taksin is on the shelves, with Hilary Clinton on the font cover.
I was critical of the first edition from a production standpoint, feeling it looked like a magazine that had been put together in a short time.
This second edition looks better, although I cannot comment about the content. One thing is obvious, and that's with the inclusion of story pointers about the masthead it looks a lot more like the style which was adopted by
Time magazine until recently. The headline, Hillary vs. Abhisit: Who is the faked democracy?" is grammatically incorrect but you get the meaning.
The magazine has picked up several advertisements, maintains its 72 pages and cover price of 40 baht.

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Friday, August 07, 2009

BBC'S JONATHAN HEAD MOVES TO TURKEY

Jonathan Head, the former Bangkok-based BBC correspondent, has moved to Istanbul, Turkey.
In an interview published in the current issue of Dateline, the magazine of the Foreign Correspondents' Club of Thailand, Head, who had been living in Bangkok for six years and covering South East Asia for more than 13 years, says: "There are some surprising parallels (between Bangkok and Istanbul); a conservative establishment, backed by the military, judiciary and bureaucracy, clashing with a flawed, new electoral force, with a revered figure above it all who cannot be criticized. Maybe I will feel right at home!"
During his time in Thailand Head had been the subject of three charges of lese majeste.

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AD SPEND CONTINUES DOWNWARD TREND

Advertising spending in Thailand declined more than 5 per cent during the first half of 2009 compared with the same period last year.
Spending on magazines (down 14.81 per cent), newspapers (down 14.62 per cent) and radio (down 13.74 per cent) suffered the most, with transit (up 29.65 per cent), Internet (up 9.09 per cent) and cinema (up 3.26 per cent) bucking the downward spiral, according to data from the Nielsen Company (Thailand).
Television occupies a staggering 59 per cent share of ad spending. Newspapers, ranked second, account for 15 per cent while Internet accounts for less than 0.25 per cent.
First half results from some of Thailand's biggest media companies are expected to be released to the Stock Exchange of Thailand during the coming weeks.

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THAI RADIO BLASTED FOR "LACK OF IDEAS"

The Thai radio industry has come under fire in an article in the latest print edition of Media magazine.
The story quotes Rathakorn Surbsuk from advertising agency Mindshare as saying ".. it's a lack of ideas and creativity" rather than the global economic crisis for a 14 per cent decline in radio sector ad spending during the first half of 2009.
Surbsuk says: "If a particular radio format becomes a hit, other radio stations begin to copy it. We end up with all the stations having similar play lists, styles and jingles, or even having commercial breaks at the same time. When radio stations become a 'commodity product' the only difference is price".
My own radio listening habits are limited to an hour in the evening during the taxi ride home. I listen to Wave 88 which is Bangkok's only 24-hour English language radio station.

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Thursday, August 06, 2009

NEW BUSINESS NEWSPAPER SET TO LAUNCH

A free, bilingual weekly business newspaper is set to debut in Thailand in October. The tabloid-sized publication will provide local and regional business news and is aiming at local entrepreneurs and corporations, according to the publisher.
Dr. A.P. Nikhil, the man behind the new publication and boss of PR Express, says the 88-page newspaper will be distributed through banks, cafes, a number of fast food outlets, office towers and almost all bookshops.
He adds: " We have been working on this project for the last 16 months and have already secured a host of strategic partners to enable the financial viability of this project. We believe there is strong demand."
Questioned about his opinions of print versus online, Dr. Nikhil says: "We believe in the Internet and will have an online version, but most websites take a long time to get off the ground and secure the necessary readers to make them revenue generating. Many fail, in most cases, because of a lack of offline support. We're taking care of that, including with use of the print edition."
The newspaper will target ".. business executives in the 25-60 age group" and is ".. in no way in competition with any newspapers, magazines and websites," Dr. Nikhil concludes.

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THE FACTS BEHIND 'CRIME CAPITAL' STORY

"Thailand is crime capital for Britons" was a headline from the British newspaper The Daily Mail last week.
The story explained that, proportionately, Thailand is the country where Britons are most likely to become a victim of crime. citing a figure of 1 in 13 visitors being involved in an incident.
Personally I do not think Thailand is less safe than any other country and decided to check the facts for myself.
The story was based on a press release issued by InsureAndGo, a British travel insurance company. Their assertions about Thailand are not based on any kind of fact, moreover they're the results of what their public relations firm tells me is a "representative omnibus survey". That means that during the period June 12 - 14 a total of 2,000 UK adults, selected to give an accurate representation of the UK population demographic, were asked "Whether you have been a victim of crime abroad during the last five years, and if so in what country?" The results of this survey indicated that 117,000 Brits have been a victim of crime in Thailand over the last five years. When taking into account the UK Government's figures of 381,000 Britons visiting Thailand in 2008 they have somehow calculated the chances of being a victim of crime as 1 in 13.
My sources at the British Embassy have ridiculed the suggestion that an average of more than 23,000 British citizens are victims of crime here each year. Privately they've told me the actual figure is much, much less.
So how are the results of this survey so different from the facts?
The terms "victim of crime" is quite broad. It's possible the survey respondents have included everything from being overcharged by a taxi driver to becoming involved in the airport closures of late last year. It's also possible they've been victims of credit card fraud perpetrated here without even leaving their home country. They could even have been influenced by experiences from family and friends, or from media coverage. The PR company is unable to provide any further details, but they have admitted ".. incidents may not have been formally reported to the Police, which might explain the disparity in figures".
There's another issue here too.
The UK Government's published figures show 381,000 visits to Thailand by UK residents during 2008. The figure from the Thai Ministry of Tourism, that is also quoted on the website of the British Embassy in Thailand, indicates 812,000 Brits arriving in the Kingdom last year. Why are these figures so different?
Again I am making assumptions, but I am guessing the Thai figures might include every single arrival from a British national. My own four arrivals last year are probably included in these figures even though I am not a tourist. And when you look at the number of people undertaking visa runs, holidays and business trips that seems to be the only explanation for the disparity in official figures from the two Governments. If what I am suggest is true then the official Thai tourist figures are way in excess of the true numbers. But that's another story entirely.
So back to that headline about Thailand being a "crime capital". The newspaper is guilty of taking the results of this press release as fact. It uses phrases that would lead the reader to assume what is being stated is true, and does not make any mention of the survey being commissioned by an insurance company.
Don't believe everything you read about Thailand. Often the truth is far less interesting and newsworthy.

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Wednesday, August 05, 2009

SAMUI CRASH MAKES FRONT PAGE NEWS

Dramatic images from yesterday's Bangkok Airways crash on Koh Samui made it to the front pages of several newspapers outside Thailand today, most notably The Straits Times in Singapore and The Irish Times, the latter being die to Irish tourists being involved.
Understandably all the Thailand-based newspapers covered the event on their front pages today, including The Nation which also carries an earpiece advertisement for Fah Thai Holidays which is part of the Bangkok Airways organisation.

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GOOD KARMA FOR ENSIGN MEDIA

Thailand-based Ensign Media, publishers of the Property Report series of titles, has announced a deal to produce a custom magazine for luxury resort operator and developer Karma Group.
Ensign's Managing Director Terry Blackburn said the quarterly magazine called Karma, which is expected to launch in September, will enjoy an initial print run of 5,000 copies and be distributed through the company's resorts and to previous guests, owners and investors.
Custom magazines are, in my opinion, a cost-effective marketing option that all companies should consider - especially where there is a large existing database of previous customers to target.

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Tuesday, August 04, 2009

BANGKOK AIRWAYS CRASH: NEWS TIMELINE

It's now a little over 2½ hours since Bangkok Airways flight PG266 crashed on the Thai island of Koh Samui at around 2.30pm local time. The ATR-72 aircraft from Krabi is reported to have been carrying 68 passengers and 4 crew. As of now (5.00pm) one person, the captain, is reported to have died and 41 passengers have been injured.
During the last few hours I have been monitoring the breaking news within the English language media and websites, and the timeline of how and where this story first appeared is detailed below.
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2:39pm
First reports of an incident at Samui airport appear on the Thaivisa.com forum, mentioning coverage from the Thai language television networks. There is confusion over the airline involved with several mentions of Bangkok Airways and one of Thai Air Asia.

2:48pm
The news spreads to Twitter.

3:05pm
The Nation is the first English language media website to report anything. Its first report says: "A Bangkok Airways plane caught fire Tuesday afternoon after it skidded out of and crashed into the Control Tower Building while landing at its Samui Airport Tuesday afternoon. The accident happened at 2.30pm. The flight arrived from Krabi. Several passengers were injured."

3:12pm
The Associated Press, AFP and the BBC have published brief information about an accident involving an aircraft on Koh Samui.

3:16pm
The Bangkok Post reports: "10 people are reported to have died" in the crash.

3.20pm
The Nation updates its report as news comes in, quoting the INN agency.

3.25pm
The Bangkok Post updates, quoting Thai television as its sources.

3:29pm
The first picture and eyewitness account appears on Thaivisa.com. They are quickly re-posted on Twitter and other websites including the popular Thai language portal Pantip.com.

3:50pm
The Bangkok Post has amended its report, saying only the pilot was killed. Overseas media are now reporting the news, with UK-based Sky News appearing to be the first to break the story via Google News. 'Bangkok Airways' and 'Koh Samui' are well inside the top ten trending topics on Twitter.

4:10pm
The Nation's story has now been English-edited and The Bangkok Post, and others, has already named the dead pilot. Most media is reporting one fatality and up to 41 "wounded".

4.30pm
Further eyewitness accounts are starting to appear. One, quoting an Israeli who was rescued from the plane, says the front rows of the aircraft have been "completely crushed".
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It seems Thai television was the first to report details of this incident, but it soon made the jump into English as forum users and users of Twitter started to talk about it. From there is took almost 20 minutes for the 'traditional' English language media to start reporting details.
With breaking news there is always a period of uncertainty when details are unconfirmed or simply not known. The Bangkok Post, for some reason, was on its own in reporting 10 fatalities. Thankfully that turned out to be incorrect.
Another fact which overseas readers especially will possibly find disturbing is the naming of the pilot so soon after the crash.

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Monday, August 03, 2009

SPEND XMAS IN KLONG TOEY - US$ 2,549

An attention grabbing headline for sure, but for as little as US$2,549 you can spend three nights in the Klong Toey area of Bangkok during December.
Okay, that's not the whole story.
Klong Toey is just one port of call for the ship Azamara Quest on its 18-night South East Asia cruise during December 2009 and January 2009.
I must admit to being a little surprised to see what Wikipedia politely describes as an area of "substandard housing" being advertised as one of the destinations, alongside Singapore, Hanoi and Hong Kong.
This particular ad was in one of the British weekend newspapers.

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NEW DESIGN FOR "NEW" MAGAZINE

At the end of April I reported about Inbound Asia magazine appearing on the shelves for the first time.
Now, just three months on, "Asia's Luxury Travel and Lifestyle Magazine" has changed its masthead.
The monthly English language magazine, published by Inbound Asia Limited, sells for 90 baht. The July edition runs to 60 pages.
The content is pretty similar to many other magazines in this sector, although I think the design, and especially the use of justified text in the stories, makes it look a bit too regimented. The magazine has use of some decent photography but I don't think they are making the best use of it.

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Sunday, August 02, 2009

BANGKOK POST: FEWER COPIES ON SALE?

For the past month I've had real problems trying to buy a copy of The Bangkok Post on a Saturday.
I tweeted about this yesterday and it appears I am not the only one who has noticed that fewer copies of the newspaper are making it into the shops. One replied that a retailer had said fewer copies were being delivered.
Yesterday I tried five different outlets in central Bangkok - none of which had copies on sale. The only copy I saw was at the subscriptions booth at Central Chitlom but this was "not for sale".
Has anyone else noticed?

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Saturday, August 01, 2009

HAPPY BIRTHDAY TO THE BANGKOK POST

Born on August 1, 1946, The Bangkok Post today celebrates its 63rd birthday. Many congratulations to all involved.

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